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Event Details
This is a one-day event, providing great value in 6 (no 7) ways !
6 Key take-aways from this workshop
- Learn how to improve your marketing mix to drive increased revenue, profit and market share
- Master essential marketing ROI tactics
- Leverage real case studies to build your own marketing effectiveness culture
- Determine the ROI and effectiveness across your entire marketing mix
- Learn the latest techniques to optimize your marketing mix for launching new products
- Identify the type and quality of data you need to improve marketing results and support better decision-making
- Bonus: Measuring and managing the ROI of Social Media
Come spend a day with us and we'll get you up and running with a plan to begin improving your marketing effectiveness, defend your budgets and drive more revenue.
When & Where
The Ashford Club
5565 Glenridge Connector
Suite 100
,
30341
Thursday, February 18, 2010 at 9:00 AM - Friday, February 19, 2010 at 5:00 PM (ET)
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Hosted By
Guy R. Powell & Steven Groves
Wouldn’t it be great to be able to connect all your
marketing activities to their impact on sales revenue? Wouldn’t it be great to
remove the guesswork from putting your strategic plans together?
Guy
has presented his methods to thousands of marketers all across the
globe. All of the concepts in his workshops have been honed & improved
through his consulting activities to
make sure they can be specifically applied to just about any company,
regardless of size, industry, category, target customers or country.
Guy has spent the last 10 years helping marketers
drive strategic advantage through a clear focus on the customer & consumer supported by
best in class analytics. Whether it’s
consumer-packaged goods, high-tech, financial services or any other industry Guy has helped marketers make better decisions to
deliver more revenue & profit from their marketing actions.
He has written three books, including Marketing Calculator: Measuring and managing
your return on marketing investment and most recently, ROI
of Social Media: How to improve the
return on your social marketing investments.
The time to measure & manage growth through smarter investments in marketing is NOW. Are you
ready?
Steven Groves is an executive working primarily with companies either using social media technology for marketing. In his work as founder of Social Marketing Conversations, a social media marketing strategy consulting firm based in Denver, Colorado, he blogs and writes on social media strategy & tactics. Steven publishes his podcasts, news & opinions at www.SocialMarketingConversations.com & is a forum host at ROI of Social Media.
Steven’s experience includes developing & managing online communities for clients in various industries including real estate, technology & ground transportation. He has also created digital content for highly published authors, global non-profits and regional utilities supporting their effective online presence with video, audio and the written word.
Steven has successfully negotiated a professional career in applying technology to corporate & small-businesses around the world. As an educator, he’s presented professional education in Thailand, Malaysia and China as well as being a guest
lecturer a